Romance of the Ranchos 42-03-15 ep27 Rancho San Francisquito

This weekly 30-minute program, sponsored by the Title Insurance and Trust Company of Los Angeles, attempted to recreate the spirit and times of the ranchos and vaqueros in Southern California when the way of life was considerably different. Although hewing to a strict storyline, the show nevertheless also was able to supply considerable descriptive colour to the manner of life in those days. For example, the listener may learn of the customs by which the master of the house is waited upon by his wife at all meals and that she and the rest of the family may not partake until the head of the rancho has finished. The commercials, too, proceeded along similar lines, recollecting that in the period being dramatized there were but a few parcels of land and those were of tremendous size, owned by wealthy individuals. Now there are over 2,000,000 separate parcels of land in Los Angeles County alone. The program was well written and the historical material adds nicely to the flavour.



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